As a 1% for the planet member we give back with every purchase made. We care. Results, people and planet   

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We support 1% for the planet.

What is 1% for the Planet and how did it come about?
It all started when two businessmen met and bonded over their shared love for the outdoors. Realising their responsibility to protect our planet, they decided to give 1% of their sales back to the environment, whether or not they were profitable. In 2002, Yvon Chouinard founder of Patagonia, and Craig Mathews founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
Mission – We accelerate smart environmental giving
“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” — Yvon Chouinard

We support the less advantaged by way of donation to The Smith Family.

We support people from all walks of life, culture, religion, gender and background.

We support and promote happiness, sustainability and ethical business practices.